PowerReviews Brand Development
CLIENT: POWERREVIEWS
SALES MATERIAL
ART DIRECTOR:
Brittany Campbell
DESIGNER:
Sarah Schmidt
From sales decks, brochures, and white papers, to sell sheets, and business cards, we created a whole new visual brand based on our website design that we collaborated on with 50,000 Feet.
With a fresh new look, we were able to get a fresh start by creating color swatches, paragraph styles, and completely rehaul our entire sales library!
WEB BANNERS, ORGANIC + PAID SOCIAL
ART DIRECTOR + DESIGNER:
Brittany Campbell
I designed a basic style for our web banners and created a canva workspace and template so non-designers on the team could build and edit these assets as needed.
DEMAND GEN LANDING PAGES
ART DIRECTOR + DESIGNER:
Brittany Campbell
Using Unbouce, I designed and built out landing page templates. I customized each one with specific modules, visuals and content written by the product marketing team.
PRODUCT VIDEO
ART DIRECTOR:
Brittany Campbell
DESIGNER:
Sarah Schmidt
MOTION GRAPHICS:
Keaton Davis
VOICE OVER:
Virginia Muller
SOUND ENGINEER:
Augie Schmidt
We worked closely with our product marketing team to create a series of :45 videos for each of our products.
TRADE SHOW BOOTH
ART DIRECTOR + DESIGNER:
Brittany Campbell
Inspired by our fine-lined illustration style, I created a welcoming space through wall graphics and furniture selection.
Decor and greenery provides a relaxing space for trade show attendees to connect with our team and learn more about our products.
BRAND STYLE GUIDE
ART DIRECTOR:
Brittany Campbell
DESIGNER:
Sarah Schmidt
Once we were able to build out all our templates and a few assets, we created guidelines for the brand that would make it easier for others to understand what limitations our style had, all while being broad enough to allow for the brand to evolve.